Since the very beginning, we’ve believed that as a Palestinian food brand, our Shatta should do more than taste amazing - it should do good.
Even with limited resources, we’ve looked for ways to give back. We told ourselves: let’s focus on building first, so we can give more later. But we couldn’t just sit on our hands.
Over the past year and a half, we’ve proudly taken part in charity markets and fundraisers for Palestine, with proceeds going directly to organisations making a difference. Earlier this year, we took a meaningful step forward by partnering with Al’Ard, and other respected Palestinian suppliers of fair-trade olive oil and heritage products.
Now, every jar of Fil Shatta uses exceptional Palestinian extra virgin olive oil, meaning each purchase directly supports Palestinian farmers and producers. Social impact is now embedded into the product itself.
But with the humanitarian and political crisis in Palestine reaching heartbreaking new levels, we know we have to move faster. That’s why from now on, a portion of every sale will be donated to charities supporting Palestinian causes. We may still be small, but we believe there’s no such thing as “too small” when it comes to doing what’s right. Every bit helps.
We’re starting with three incredible charities doing vital work on the ground, which you can learn about on our new Filanthropy page. We’re committed to full transparency about how much we donate and exactly where your money goes, so you can see the impact we’re making together. And for those who wish to go further, you can now add a custom donation at checkout.
Fil has always been rooted in purpose. With Filanthropy, this is just the beginning.
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